Master of Arts in Digital Media Strategy and Design

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Application opens on Nov. 1 to join the first class in Fall 2023. Request info now to stay updated.

Unlock the Future of Digital Media

Impact the direction that innovative new content will take when you pursue the MA in Digital Media Strategy and Design degree. You’ll learn to engage strategic audiences like never before as you apply traditional communication strategies to new and emerging digital channels and technology.

At Johns Hopkins University, you’ll learn from digital strategists and experts who will prepare you to become one too. That means understanding what’s happening now and what’s next in digital media. You will explore AI, augmented reality, and other technologies that are changing how people and brands produce content. Then apply that expertise to plan strategies and refine your digital footprint in order to inspire your audience.

In the MA in Digital Media Strategy and Design program, you will:

  • Focus on digital: Use game-changing technologies to tell immersive stories and connect with target audiences in all-new ways
  • Personalize your degree: Select electives that enable you to advance in advertising, PR, and other fields where digital is dominant
  • Learn on your terms: Complete your coursework online and on campus, providing the flexibility that aspiring professionals need to succeed
  • Connect with experts: Engage with industry leaders who bring innovative tactics to class and teach you to build digital strategies around them

Fast Facts

Professional Opportunities

Digital expertise is a must for everyone who wants to design and implement forward-thinking content. That’s clear when you consider that time spent with digital content in the U.S. has grown significantly over the past decade.1

As interest in digital media increases, jobs in this field are becoming more available. A career to consider after finishing the MA in Digital Media Strategy and Design program is advertising and marketing manager. This role offers a median annual salary of $133,380.2

Coursework

Complete six core courses online and on campus to gain foundational knowledge in digital storytelling, analytics, and more. You’ll also select four electives to refine your digital media talents and advance toward your career goals.

  • Foundations of Digital Media
  • Understanding Markets and Audiences
  • Digital Media Storytelling and Strategy
  • Digital Media Analytics and Search Engine Optimization
  • Usability and Multimedia Design

Complete an independent project focusing on the types of challenges you’ll solve as a digital media leader.

  • Public Relations in the Age of Digital Influence
  • Digital Political Strategy
  • Interactive Marketing and Advertising
  • Communication.org: Not-for-Profits in the Digital Age
  • Using Social and Digital Media
  • Foundations of Immersive Storytelling: Theory and Practice
  • Immersive Storytelling for Social Impact
  • Digital Narratives
  • Web Writing and Content Strategy
  • Persuasion
  • Communication Ethics in Action
  • Technology and the Future of Humanity

Sources

  1. “Time spent per day with digital versus traditional media in the United States from 2011 to 2022.” Statista. Accessed February 9, 2022. https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/
  2. “Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers.” U.S. Bureau of Labor Statistics. Accessed February 9, 2022. https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
  1. “Time spent per day with digital versus traditional media in the United States from 2011 to 2022.” Statista. Accessed February 9, 2022. https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/
  2. “Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers.” U.S. Bureau of Labor Statistics. Accessed May 18, 2022. https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm